Challenges for the Telecommunications Industry
A significant challenge to delivering Three-Screen
services to consumers is to ensure that they are – in a word – simple.
Whether consumers buy it or create it, they want to save, share, store,
synchronize and interact with their content in a simple and compelling
manner. If operators are not successful in launching simple and compelling
services that have a strong value proposition, they risk losing market,
mind and wallet share to a growing number of competitors. To deliver
these seamless experiences and retain their customers, operators face
several challenges:
- Delivering simple,
compelling digital content experiences to consumers
- Integrating across
multiple platforms within operator and across technology partners
- Ingesting and distributing
branded, licensed content with secure digital rights management (DRM)
- Merchandising complete
content catalog to convert each consumption experience into a selling
opportunity
Solution
The VeriSign® Three-Screen Solution enables
operators to distribute digital content across platforms to capture
merchandising opportunities and deliver licensed branded content to
TVs, PCs, and mobile devices.
View video below on the VeriSign Three-Screen Experience (1:58 min).
How VeriSign Helps
Experienced VeriSign consultants and our unique
digital infrastructure provide speed-to-market and successful business
models so operators can move quickly and profitably into the three-screen
world. Operators can keep their focus on their customers rather than
on the technological challenges of three-screen implementations.
Speed-to-Market |
VeriSign is an experienced
partner who can guide operators in getting to market quickly and profitably.
We will leverage our experience in designing, building and operating
digital content delivery services across all three screens. |
Intelligent
platform |
Integrates intelligence of four key components
– content, users, networks and devices – into a platform that allows
delivery of seamless content experiences across all three screens. |
Integration
skills and domain expertise |
Deep experience in managing multi-vendor
integration projects and expertise with technical architecture deployments
and technology across all three screens. |
Content delivery
and download |
Our world-class mobile and broadband content
delivery networks are market-proven and have been deployed globally
across dozens of operators. |
Merchandising
and Promotion |
Increase per subscriber usage and revenue
with unique, market-validated promotions and recommendation engine that
provides increases in content downloads and revenues for operators. |