.TV .JOBS .CC: Other Top-Level Domains - The .JOBS Value - The .JOBS Value from VeriSign, Inc.

A .jobs domain name helps companies establish more efficient recruitment postings because the most important Web page to a job seeker is the one with the “Job Openings” content. A .jobs domain name in recruitment advertising provides that crucial element – direct navigation. With .jobs, employment candidates know where to go and what to expect when they get there. There is no need for messaging because .jobs says it all.

Key Benefits for Registrars

Clear value proposition as the domain name for employment recruitment Web sites
Identifiable target market of HR professionals
Greater adoption of .jobs including well known brands
Increasing awareness due to Society of Human Resource Management’s endorsement as a “Best Practice”
Increased visibility of .jobs due to use in Fortune 500 companies’ recruitment ads
Worldwide consistent standard for employers offering jobs online
Higher than the standard industry renewal rates
Easy to implement and integrate your offerings

Key Benefits for Registrants

Easiest way of saying ‘go to our employment Web site!’
“Best Practice” promoted by the Society for Human Resource Management (SHRM)
IT-Friendly, easily incorporated into your existing e-recruiting strategy
Drives traffic directly to your existing career pages
Cost effective solution of organizations of all sizes
Increases HR professionals’ impact on and control of recruiting process
Offers efficient tracking for a company’s recruitment ads

Employment candidates can only recognize the value of a recruitment site if they actually get to it. In most cases, the recruitment section of a company’s Web site is three or more “clicks” away from the homepage. And that assumes that the prospective candidate is willing to find the appropriate link on your homepage. It is difficult for recruiters to drive traffic to a site when the URL is long and complicated, for example: www.CompanyName.com/aboutus/mission/americas/careers.

.JOBS Usage

Employment recruiters realize the power of the Internet as they look for efficient and effective ways to attract the best candidates to their online employment centers. Among the many online resources available, companies have found that their company Web site and its employment section is a very important tool with an estimated 21% of leads generated from the Web site alone. In terms of budget, the company employment site is the second largest line item in the recruitment advertising budget – a full 15% – is spent on the company’s Web site.*

.jobs is the new way for your customers to position their company’s HR and recruitment interests on the Internet because a .jobs domain name provides a simple and fast method to communicate the exact online destination of their careers page to job seekers using the Internet. The HR industry trends shows that:

*Sources:
eMarketer, "Career Planning and Job Hunting Online," November 2006
2007 Study of HR professionals. SHRM
VeriSign Internet Profile Service, May 2007
2007 Study of HR professionals. SHRM
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.JOBS Testimonials and Best Practices

Listed below are some value points from registrants who have established their .jobs sites for their recruitment and careers Web pages.

.JOBS… perfect for our worldwide job portal
“Merck is a global pharmaceutical and chemical company with 177 subsidiaries in 56 countries. Each company had their own system for recruiting people. Prior to the introduction of the .jobs domain names, we decided to establish a worldwide job portal offering jobs in the different companies. Now, www.merck.jobs is the perfect domain name to host the worldwide job portal of Merck.”
Jonas Kölle, Rechtsanwalt/Legal Counsel, Merck KGaA, www.merck.jobs

.JOBS… serves as the core component of recruitment campaign
“…the Office of Human Resources launched a multimedia recruitment campaign that positions Penn State as a workplace with limitless opportunities, both personally and professionally. A new recruitment Web site -- http://www.psu.jobs -- serves as the core component of the new campaign. Additional promotion via billboards, radio, newspapers and online advertising is designed to drive diverse audiences to the new Web site.” (Source: “New campaign, initiatives help Penn State address future workforce needs” Thursday, January 18, 2007, http://live.psu.edu/story/21740)

www.Wendys.jobs Site Wins iNOVA Award
“Winning in the category of Corporate Website - Employment Staffing, the website NAS designed and developed for Wendy's is a dedicated, multi-level careers page (www.wendys.jobs).” (Source: PRWeb Press Release Newswire, “NAS Wins Prestigious iNOVA Award for Wendy's Employment Website” January 10, 2007)

e-Recruitment Practice With .JOBS Delivers
ASDA’S goal was to develop a new corporate careers site and launch an online application process for management jobs. ASDA’s resourcing team began the process by updating the firm’s employer branding with the www.asda.jobs domain name….After only a couple of months, e-recruitment with www.asda.jobs seems to be delivering…” (Source: “ASDA Reinvigorates Its e-Recruitment Practices with .JOBS” October 17, 2006, http://www.goto.jobs/news/2006-10-17-asda.asp)

Add .TV .JOBS or .CC To Your Offering: >>

.tv, .jobs and .cc expand domain name inventory so that registrars can help customers increase visibility, strengthen branding, and reach markets all over the world. VeriSign provides one common interface for these different domain names through the Name Store platform.
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