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WLAN Market Entry Strategy
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VeriSign® Telecommunications Consulting Services
consists of a global network of dedicated telecom industry professionals
who are known for innovative strategic thinking, global presence, in-depth
industry expertise, objective advice, valuable solutions, and results-oriented
approach. We help our clients maximize business and opportunities by
staying ahead of market changes and technological changes
Challenge
An international fixed-line operator needed
to increase EBITDA above a level possible in its regulated business.
The operator needed to develop a business entity to pursue WLAN business
in a remote, low-density service territory. However, the client did
not have wireless strategy or technical expertise in the WLAN market.
Solution
VeriSign identified market opportunities and
recommended the most attractive new businesses. Then VeriSign developed
a go-to-market strategy for serving two segments of the oil and gas
industry in the operator’s service area. VeriSign prepared a technology
and market trial including wireless backhaul, WLAN and VoIP technologies
to provide voice and data services.
Results
The operator’s executive and management teams
were educated on the oil and gas industry and appropriate wireless technologies
to serve it. The client could effectively evaluate multiple technologies
while testing the target market for voice and data services. In addition,
the operator had a solid basis for making decisions on strategic direction
for next-generation technology.
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