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Click.tv

A New Web Video Company Establishes Powerful Brand Identity With .TV Domain Name

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Overview

A new Web video services company wanted to register a memorable and affordable domain that also served as a company name. The .tv domain proved to be compelling, and Click.TV is confidently building a strong brand identity knowing VeriSign® Naming Services is reliably delivering the resolution services.

Key Challenges

• Needed a domain name that also works as a company name
• Wanted a simple, memorable identity with which to immediately jumpstart brand recognition
• Required an affordable registration solution
• Needed a reliable, trustworthy registry for domain name resolution services

Solution

• VeriSign® Naming Services, operator of the .tv Domain Name Registry

Results

• Click.TV is a unique and instantly memorable Web address.
• VeriSign has proven to deliver robust domain name resolution.
• The company has established a powerful brand identity for an affordable price.
• A .tv domain name has given the company considerable competitive advantage.

Read entire story (PDF; 165 KB)