blinkx.tv - blinkx Receives Huge Online Recognition Via Its .tv Domain Name from VeriSign, Inc.

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blinkx Receives Huge Online Recognition Via Its .tv Domain Name

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Overview

blinkx has engaged in a lot of advertising referencing its .tv domain name, which is managed by VeriSign® Naming Services. The .tv domain name has helped blinkx.tv to build brand awareness, attract visitors, and promote its message. Today blinkx handles over 3.5 million daily video searches.

Key Challenges

Creating a powerful brand name with an intuitive URL
Finding a reliable, trustworthy registry for domain name resolution services

"Today, we have grown to be the world's largest video search engine with over 4,000,000 hours of aggregated TV and video content available for users. Plus, we power the video search for many of the world's most frequented sites. When people ask 'what's in a name?' my reply is 'EVERYTHING!'"

                                                        Suranga Chandratillake
                                                       Founder and Chief Technology Officer
                                                        blinkx.tv

Solution

VeriSign® Naming Services, operator of the .tv Domain Name Registry

Results

The .tv domain demonstrates that blinkx is solely focused on TV and video content, giving it competitive advantage over other search engines
VeriSign has proven to deliver robust domain name resolution
blinkx has created a strong brand in .tv
It has become the world's largest video search engine—with over 4,000,000 hours of aggregated TV and video content—available for users

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